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“How do you know what my prospects want?”

I’ve been your prospect. And I’ve advised your prospects. I know their stress. During my 5 years as a technology consultant, I worked with your prospects every day and at every stage of the software buying cycle, from clarifying the problem to managing the implementation.

Through my experience as a certified mediator, I’ve honed my skills in identifying interests and concerns people have – including the ones they don’t explicitly share or may not even be aware of themselves.

During my time managing contact center projects, I consistently did the hard work of learning about clients’ prospects so we could develop the right scripts and right offers.

“You’ve been throwing around some statistics on your site. Where do they come from?”

All the numbers I’ve used on this website are from UBM TechWeb’s Buyers Research Report (March 2012) and its analysis. I am a meticulous researcher.

My approach to using research is simple:

  • The fact must be targeted and relevant to the issue.
  • It must come from a credible source.
  • And it must be timely.

It’s the research approach I used for my own website and I’ll use the same for your projects.

“What results do you promise?”

I promise that you have my full commitment to your project and that its success is as important to me as it is to you. I can’t promise reaching specific success metrics – no reputable, responsible copywriter would.

I can promise you’ll find my copy a valuable tool that delivers knowledge to your target audience.

“What if I want a revision?”

If you aren’t satisfied with the copy I’ve sent, we can go through up to two iterations to get it just right. I’ll need you to clarify for me exactly what’s missing the mark. The only qualifiers on this process are that revision requests must be made within 30 days of receiving my copy and they don’t include change requests to the scope or format of a project. If you decide you do want a project scope change, we can do that. It just makes it a new project with an updated project fee.

However, before we even get there, you’ll have a chance to see an outline, executive summary, or draft prior to getting the finished copy. We can discuss feedback at this point to ensure the copy is on track.

“How are you going to learn my technology well enough to write about it?”

I have an advantage here because I’ve actually written business software. Not just written about  business software. I’ve written the actual code. I started my tech career in the same place as most people – in the bullpen writing code and test scripts, designing databases and user interfaces.

I’ve been directly involved in every phase of software development, from defining business specifications with senior management to writing end user documentation.

I’ve designed it, coded it, tested it, and documented it.

Spending so much time knee deep in software development has given me a strong foundation to learn about other types of technology, from lasers to mobile and beyond.

I certainly also use the valuable, traditional methods, like reading current materials, working in the technology directly (if possible), researching, and interviewing all the right people.

“How do you quote projects?”

I quote projects on a flat fee basis. This way, we fully clarify scope and deliverables on the front end. It also gives you budget predictability. The project fee doesn’t change unless the scope does.

“How quickly will I get my deliverable?”

By the deadline – at the latest. When we define the scope of our project, we’ll set a mutually acceptable deadline. The deadline will be met. Project managers aren’t made, we’re born. So I’m a stickler for meeting milestones and deadlines.

If you need a rush project – I’ll only take it on if I can make the same 100% commitment to meet the compressed schedule. Depending on how “rush” is rush, there may be a rush fee added to the project.

If I feel like I won’t be able to meet a highly aggressive deadline while still delivering quality content, I won’t take your project. Instead, I’ll be happy to connect you with one my fellow copywriters.

“How do we get a project started?”

Once we decide we’re a good fit, we’ll sign a short, plain English agreement clarifying the project’s terms. Our agreement will set out the deliverables, fees, and milestones. I’ll need information from you about your technology, target market, and marketing goals. We’ll have already decided what materials or access to people you’ll provide. I’ll also likely send you a questionnaire to collect some additional information.

In order for work to begin, I’ll need a 50% deposit of the quoted fee. In most cases, the rest of the project fee is due when I send you the copy. For a longer or ongoing project, we’ll agree to a payment schedule for the final 50% that makes sense for both of us.

“What’s the best way to reach you?”

Send me an email through my contact form. Feel free to connect with me on Twitter or LinkedIn as well.

Tell me a bit about your company, your project and which services interest you. I’ll be in touch within one business day to set up a phone call so we can see if we’re a good match to work together.


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